Who we are

At House of Joy, we are more than hair.
We are transformation.
We are confidence.
We are the moment a woman sees herself again, fully, beautifully and unapologetically.

Our founder, Joy Aladejobi, never imagined that hair would become her calling.
Life moved, shifted and surprised her in ways she never expected.
But when she looks back at her journey, there is not a single step she would change.

Joy’s gift lies in her ability to uplift.
Every cut, every colour and every style is created with intention, not only to make a woman look beautiful, but to help her feel beautiful.
Because to Joy, hair is more than aesthetics.
It is how a woman feels in her skin, in her spirit and in her story.

At House of Joy, we hold space for every client who walks through our doors.
A place where you feel valued.
A place where you feel understood.
A place where you feel undeniably beautiful.

Joy’s journey did not stop with House of Joy.
Her vision expanded into Joíre, a hair collection born from the same devotion to quality, craftsmanship and care.
Where House of Joy transforms the woman in the chair, Joíre elevates the woman who walks into any room.
Both brands share one mission, one heart and one purpose:
to honour the woman who chooses herself.

Beyond her artistry, Joy is grounded by family, community and purpose and aims to build a legacy that makes her family proud, demonstrating that with passion and hard work, dreams can indeed come true.

Her success is not a solo achievement.
It is a shared story, shaped by her team and supported by the women who trust her with their most defining moments.
She leads with the belief that passion and discipline can turn dreams into legacy.

As we grow, evolve and create, we remain guided by Joy’s journey, a journey shaped by intention, upliftment and the power of hair to bring true joy.

Here is to the stories we will continue to shape.
To the smiles we will create.
To the transformations yet to come.
Welcome to House of Joy, and Welcome to Joíre.